Comment by dathinab

Yes,

but putting that aside meta does give themself the right to use your face for ads and has used it and has won law suites about it before (through the cases I was aware of are quite old, i.e. before various right to be forgotten laws or GDPR).

So if they want to use your face to create an bot account to "increase engagement" they probably can do so without (legal) repercussions.