Comment by pndy
1 year ago
They're on the edge with the phrase "Imagined for you" but this is an ad - for their model, using their users faces if they happen to not opt-out.
They did sent mails out last May for instagram (and fb iirc too) in the EU saying you can opt-out of processing in their AI 'improvements'. It was done by filling out a form where you had to tell in a few words why you don't want to participate. Acc. to the message changes came into place on 26th June 2024.
> "(...) we will now rely on a legal basis called legitimate interests to use your data and to develop and improve AI on Meta's services. This means that you have the right to object to the way your data is used for this purpose. If your objection is recognised, it will automatically be recognised in the future."
I'd say it's like you'd develop your photos at the workshop where they say they can randomly use their clients photos in ads in your local papers or whatever. And then you do bump on a poster of your local travel agency including yourself lying on the beach in Saint-Tropez/France slapped all over the city. Where of course you haven't been to France at all.
No, the user had to have already used Meta AI for Meta to have their data to generate additional images. They aren’t taking a random photo from your reel and using that to create an ai version of it. There’s a whole process to image your face that this poster had to go through.
Hence the bit in the title: “Used Meta AI to edit a selfie, now instagram is using my face on ads targeted at me.”