Comment by bigstrat2003

There's also a great deal of sanctimony attached in many cases, which is the thing people hate the most in my experience.

It reminds me of when I was getting breakfast with my wife one day, and there was a guy who had just come from some kind of feminist protest. He was wearing a shirt that said (paraphrasing) that the only two reasons to not call yourself a feminist are that you are unaware it just means "treat women like people", or that you're an asshole. He seemed genuinely unaware that the sanctimonious hostility his shirt expressed is a huge reason why people don't call themselves feminists.

"Woke" is like that. I'm quite certain that there are a lot of good people who really do just want to respect everyone. However, there are also a lot of petty jerks who are using an ostensibly good cause to bully people. Unfortunately for the former people, the latter people taint the movement and make it unattractive to those outside it.