Comment by rat87
6 days ago
Why? Some of the greatest bits of culture is advertising. Some not all not most but some.
While Coke commercials didn't create the image of americanized Santa as is often claimed they helped shape it. Wily Wonka and the chocolate factory is widely viewed as a classic despite it being a giant Candy ad
Interesting! It seems that although the original book was not an ad at all, the 1979 movie adaptation was indeed meant to work as marketing for an upcoming chocolate.
> Cadbury and Rowntree's were England's two largest chocolate makers and they each often try to steal trade secrets by sending spies, posing as employees, into the other's factory. Because of this, both companies became highly protective of their chocolate-making processes. It was a combination of this secrecy and the elaborate, often gigantic, machines in the factory that inspired Dahl to write the story.
https://roalddahl.fandom.com/wiki/Charlie_and_the_Chocolate_...
> Wonka Bars were created by Quaker Oats (in conjunction with the producers of Willy Wonka & the Chocolate Factory). The movie was funded largely by Quaker Oats for the intention of promoting the soon to be released Wonka Bars. However, Quaker Oats chose not to market the bars, instead selling the brand to their manufacturer Sunline.
> Other varieties of Wonka Bars were subsequently manufactured and sold in the real world, formerly by the Willy Wonka Candy Company, a division of Nestlé. These bars were discontinued in January 2010 due to poor sales.
https://en.wikipedia.org/wiki/Wonka_Bar