Comment by davorak

> Taking one as the "one true meaning" is almost always just a tactic to delegitimize an opponent

I think the thought process is that there was a word and it had a positive meaning. It was then used in a negative way to delegitimize an opponent. So I think some people feel like the word is stolen or still being purposely miss used. For better or worse that is not how language works, in general new meanings can be attached to words and at least in my experience the majority of people using woke negatively are not trying to miss use the word.