Comment by ZeroGravitas

5 days ago

> The Bud Light brand may have been permanently damaged by it

What did they do that was "An aggressively performative focus on social justice."

https://en.wikipedia.org/wiki/Bud_Light_boycott

Seems like they did a branded tie in with a celebrity who was trans?

Would it be woke to have an advert with a black, Jewish, female, immigrant, albino, gay, Chinese or Hispanic celebrity?

I kind of feel like it would have been at some point in the past.

Is there a list somewhere of what kinds of celebrity is "politically correct" these days so that corporations trying to advertise beer can avoid these accusations?

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  • So you're saying it doesn't matter if they do it "aggressively" or "performatively" you just have a fundamental objection to trans people.

    Which by PG's definition means this isn't woke. Yet he specifically gave the example of a wokeness so bad it could damage a giant multinational brewery (he doesn't mention it happening via boycotts and bomb threats and people losing jobs because that would sound like a worse version of the woke he was complaining about).