Comment by hartator
5 days ago
> This beauty is an ever-shifting target. The platform architecture and viewer preferences can change overnight; in cybernetic terms, a long lag time in production is deadly. MrBeast needs to be able to adapt to trends, vindicating my audience-driven framework for understanding YouTube.
That's actually not true. MrBest is saying the opposite in the leaked PDF, that fundamentals don't change much since he started.
The "fundamentals" don't change (ie, lighting, pacing) but trending topics are constantly shifting. The stuff he's doing today may not be popular in a month so being able to quickly put out a new video for the current trend is what he's optimized for.