Comment by HeyLaughingBoy

Yeah. The first (and only, so far) time I came up against a servo controller from AMC (https://www.a-m-c.com/) my initial thought was "why the hell is this so difficult?" Sure, the product manual has everything you need to know about how to program the device. But that manual is also practically unreadable unless you already know how to program the device

Contrast with Teknic where I could get the servo drive up and running in a few hours because of an actually readable product manual and plenty of sample code and a Windows DLL to make everything easy.

There's definitely opportunity at the lower end of the market.