Comment by infecto
4 days ago
I wonder if its simply just a pattern over the last N years with Google where they maximize everything for ad revenue. I honestly don't know how TikToks ad revenue looks like but from a consumer point of view it appears for whatever reason they have mostly corporate ads where YouTube has the lowest value garbage (perhaps highest paying) ads on MLM and getting rich through real estate.
Edit: As a weak comparison I think about Prime Streaming vs YouTube or Hulu. Ignoring that ads suck. Prime gives you a handful of various ads of real products/companies and have done in my opinion a smart job of minimizing the consumers negativity toward it. YouTube throws whatever highest paying garbage at you as much as possible. I tried Hulu once with ads, painful, every like 7mins you are getting an ad and often the same ad over and over.
It's also worth noting that TikTok has the "TikTok Shop" that allows people to sell directly through the app. Perhaps this allows them to rely less heavily on advertising. I certainly see virtually zero ads on the app. Ideally this is because they've identified that I'm a terrible person to sell ads to, but perhaps they're just less aggressive about pushing them.
> Prime gives you a handful of various ads of real products/companies and have done in my opinion a smart job of minimizing the consumers negativity toward it.
Sure, I just stopped using prime when they introduced ads. It's also the number one complaint about the service and it regularly shows up any time the service is mentioned. I also can't remember a single ad played that was actually relevant to me.
Curiously, I hear this less about Hulu despite them being equivalently bad in my experience. Perhaps hulu has better content.
> Curiously, I hear this less about Hulu despite them being equivalently bad in my experience. Perhaps hulu has better content.
I feel like Hulu established early enough that they were partially (or fully) ad-supported. I watched a show for free on Hulu with ads many years before I ever would have considered paying for a streaming service at all. Prime, on the other hand, is something people already pay for (usually for reasons other than just streaming, but that also reinforces that they're paying), so the ads probably come off as worse because of that, even though it's kind of backwards in some ways.