Comment by UniverseHacker

4 days ago

> cosmo PRC cool kids (read: lean wealthy)

What does this mean?

XHS is for cool GenZ, bias female, urban, has money / disposable income, think coastal elite. I guess more lifestyle/gram, pushes beauty, fashion, wellness, food, luxury goods etc. Douyin (TikTok) is for masses... "less cultured" audience, more working class / hillbilly, pushes some of the above occasionally but also everything else from cheap widgets to industrial equipment.

  • Or the Chinese version of instagram, by short

    • Not really. Little Redbook is like if everyone on Reddit was upper middle class instead of Reddit's low middle class. Plus Instagram daily life and friend photos. Plus TikTok algorithm videos. Plus Tumblr microblogging. We don't have a 1:1 equivalent.

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For more down to earth contents I heard that Kuaishou (They made KLING AI video maker) is more suitable.