Comment by sudosysgen

4 days ago

This is silly, the US is only 15% of Tiktok users.

The majority of ByteDance's users are from China. Without India, USA is around 50% of global revenue, and other markets are alot more fragmented hence smaller ecosystems.

  • I am talking about Tiktok users, not Douyin. Douyin itself has almost a billion users.

    Markets are not countries are not ecosystems. The EU is fragmented by countries but it's a single market, again with more users than the US.

    Your stat about revenue is misleading and outdated. Turkey for example generates almost as much revenue as the US, and many markets are currently in the process of being monetized which will take some time, the potential revenue is something Bytedance is going to factor in more than current revenue when it makes a major strategic decision.