Until 2020, most TikTok videos were 15 seconds or so. They only switched to 30 seconds and later 1min+ after gaining huge traction. I guess 7 seconds is pretty short, but it the algorithm that was pretty simple.
7 seconds was great for certain types of videos especially quick comedic ones and brevity being the soul of wit means you have to be intentional with the little time you have
doubling the max duration length added greater versatility for creators while minimizing bloat.
making longer videos beyond a certain length can add to rambling and bloat which is why they've since added speed controls.
Until 2020, most TikTok videos were 15 seconds or so. They only switched to 30 seconds and later 1min+ after gaining huge traction. I guess 7 seconds is pretty short, but it the algorithm that was pretty simple.
7 seconds was great for certain types of videos especially quick comedic ones and brevity being the soul of wit means you have to be intentional with the little time you have
doubling the max duration length added greater versatility for creators while minimizing bloat.
making longer videos beyond a certain length can add to rambling and bloat which is why they've since added speed controls.