Comment by tokioyoyo
4 days ago
I think we remember Vine through rose colored glasses. There was nothing on vine that was addicting, other than some very famous videos, that are still treated as relics. And everyone knew about those videos, because of how the feed was organized. TikTok is way more tailored-to-the-user.
> There was nothing on vine that was addicting
Well that sounds like a selling point to me.
It's "selling" if you're not going to spend hours on it. Kinda the opposite.
> There was nothing on vine that was addicting
Did we use the same app??
RIP Vine
IIRC people didn’t spend multiple hours a day on Vine. That was one of the reasons why it shut down — they couldn’t grab attention span of the aging users like Instagram and Snapchat did at that period (2012-2016). They also couldn’t get the fomo feeling that younger people nowadays get without TikTok et al.
vine could only do 7 second videos which hurts long-term
Until 2020, most TikTok videos were 15 seconds or so. They only switched to 30 seconds and later 1min+ after gaining huge traction. I guess 7 seconds is pretty short, but it the algorithm that was pretty simple.
7 seconds was great for certain types of videos especially quick comedic ones and brevity being the soul of wit means you have to be intentional with the little time you have
doubling the max duration length added greater versatility for creators while minimizing bloat.
making longer videos beyond a certain length can add to rambling and bloat which is why they've since added speed controls.