Comment by ezekg
2 days ago
I touch on this at the end of the post. It's a short 15m 'discovery call', not a sales call. It's essentially a formality to intro each other, make sure we're human, and move onto email for any further discussion. Essentially, not all enterprises will shoot you a cold email to start the conversation, so this call is to capture those leads, with the end-goal of having all real discussion in email.
tl;dr: some enterprises will bounce if they don't see a 'book a call' button.
You seem to be doing this in good faith but honestly, there is no difference between 'Discovery Call" and a "Sales Call". The point is that the customer has to speak with someone first. I do think it is required for enterprise deals but the premise of your post seems to say otherwise.
There absolutely is a difference between one 15-minute call to see faces vs a pipeline of ten 30- to 60-minute calls discussing requirements, compliance, pricing, billing, onboarding, implementation, and support over the course of 6 months.
Sales calls usually start with a discovery call then move to those later stages in the pipeline though, so you're just calling a sales call by another name.
4 replies →
The call offered here is optional isn't it? You can engage entirely over email for enterprise deals.
Yeah, I was annoyed at this too but I think they're differentiating it by having the price already set, and it's just a way for Companies to do the intro dance if they want to. I know my immediate decision-makers at my company wouldn't use a vendor if there was no call.
But the entire article is based on the decision to remove "book a call" from the Enterprise pricing.
No, the entire post is around the decision to remove sales calls from the pipeline.
Still, you didn't remove it as you claim in the article. For a potential customer booking a call there's no difference, even if your intention is for it to only be a "discovery call". What did you actually change on the website?
3 replies →