Comment by maeil

Is there a solution? Obviously those companies are not going to change, so what can everyone else do about it - besides already being very rich, starting a competing ad-tech without funding, managing to get market share, and managing to remain one of the good guys.

The only thing I can think of is to use things like influencer ads on places like Instagram or Youtube which ironically sound like much better value for money as you actually know what you're getting for the money.