Comment by emeril
1 day ago
I had a similar experience with a Mazda lease
I never installed the app and I was asked to by the leasing guy though he wasn't pushy about it - for whatever reason, the lease/sales guys are incented to have it installed though, allegedly, mazda corporate says they don't incent them - I don't trust it
also, allegedly, since I didn't install it, mazda says my TPU is disabled which is fine by me - remote start is less important than saying many thousands of dollars on bogus insurance hikes
I didn't work for Mazda, but I did work for a large auto manufacturer, and I can tell you we did incentivize dealers to complete sign up for connected services for the reasons most of you would probably expect.
We wanted to collect your data to sell it, utilize it for maintenance, or for general product improvement. I.e. wanted it so we could make or save money. No surprise there I hope.
The dealer incentive was literally a payment when a customer signs up because the money we'd make with customer data outweighs the dealer kickback.