Comment by whycome
14 hours ago
How will YouTube shorts, and instagram stories pivot? They already aren’t seen as true rivals, but maybe they can change or spinoff a third brand. The gold in TR has always been its algorithm. Maybe they can fake it. How easy will it be to circumvent via vpn? Will other English content on tt skyrocket? Eg uk and Canada.
>The gold in TR has always been its algorithm.
Yes, but it's also singularly focused on its core experience rather than being a bolted-on experience that is confusingly blended into an ecosystem where it's not the primary experience.
YouTube Shorts is terrible. YouTube clearly wanted to have some answer to short-form video but without putting much effort into it.
Instagram Reels is a bit better but it feels very "sanitized" and fake.
I'm really at loss at how bad Google is at algorithms considering how pioneering they have been in selecting engineers based on their algorithmic skills and their immense contributions to the whole ML sector.
I can let Spotify play on its own for hours and it will be just right...Even with songs I know nothing about, it's just very good.
I tried Tik Tok once and I could see how easily it could pick content.
But Youtube and Youtube Music are a disaster. Youtube Music is a decent service, but it's hard to get suggested anything really.
Youtube Shorts are a disaster. Sure I like the Sopranos, I find some Joe Rogan's interview interesting and sure I like the NBA, but that's virtually all it feeds me, even if I start scrolling away to other topics.