Comment by photon_lines
19 hours ago
The whole report shows that it was a company being run by bearcats and middle-managers who focused on sales rather than product. The detailed out exactly what was coming and why it was great and their general response is atrocious. Some of the highlights of the presentation which stood out to me (on page 12):
1. "Work closely with T-Mobile"
Your competitor just launched a superior product and your response is to 'work closely' with T-Mobile?? Are you kidding me?.
2. "Prioritize touch UI development, simplifying basic functionality and PC suite development very high."
Response here was spot on and highlighted that they needed to hire a new chief UI-designer and work on prioritizing touch development -- this should have been number 1 without a question and it looks to me like they put it on the back-burner.
4. "Analyse what could be Apple’s next release of “iPhone mini” to mass market price points and plan counter-measures for it."
Anytime you're focusing on your 'response' to a competitor, you're behind in the game (by miles) and you've lost already -- especially if you're responding with 'counter-measures.' Once again - are you kidding me?
5. "Kill market for such an expensive device by filling mid-range with own/Google/Yahoo experiences"
Incredibly stupid response -- you're planning to kill something the market may demand massively by...filling your product / experience with 3rd party integrations. Idiocy at its very finest.
6. "Accelerate Nokia's own free push e-mail project and make it less hidden within the company."
This is a great sign of a company being run by middle-managers - secret projects with no evidence that they will push your product boundary nor satisfy consumer demand and why in the world would you keep anything here 'secret' - sheer idiocy.
7. "Investigate and play hard in possible IPR infringements"
Another sign of a company being run by idiots.
8. "Drive key partnerships to highlight Nokia's superior strength in the market, keeping things in perspective."
Wow - use partnerships (i.e. relationships / sales) to counter a superior product. These guys sure are on the ball /sarcasm.
10. "Highlight potential weaknesses of the iPhone"
Whenever you respond to a threat and one of your highlights is to once again 'talk' your way our of it by highlighting your competitors' weaknesses -- it's usually an indication that your organization is being run by middle-managers or absolute morons.
This whole report shows exactly why Nokia failed.
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