Comment by aleph_minus_one

> why not just write it as 小红书？

seo-speedwagon wrote (emphasis mine):

"Everyone’s joining 小紅書 and getting fully Xi-pilled."

This shows that seo-speedwagon is opposed to mainland China. Writing the name in traditional characters, which are used in Taiwan, is another barb of seo-speedwagon against mainland China and its government.