Comment by jkaplowitz
5 months ago
There are ways to adequately approximate that kind of price discrimination without detailed tracking though, like giving discounts to students, seniors, and people receiving various kinds of welfare benefit upon showing proof of status.
Yeah it isn’t as accurate as the privacy-invasive kind of tracking, since students and seniors can be wealthy and eligibility for welfare benefits doesn’t always consider assets or gifts from well-off family. But it’s accurate enough to give the economy most of the same benefit without the privacy downside.
I do think it’s fine for people to opt in to more tracking as a separate consent choice beyond merely participating in a loyalty program, for example to get more personalized and therefore more useful offers, but not as a condition of participation to merely receive at least standard offers and accumulate points. That’s how they generally work in Germany.
>I do think it’s fine for people to opt in to more tracking as a separate consent choice beyond merely participating in a loyalty program, for example to get more personalized and therefore more useful offers, but not as a condition of participation to merely receive at least standard offers and accumulate points. That’s how they generally work in Germany.
Sounds like that'll push retailers to switch from a system where they give points/discounts to everyone, to one where points/discounts are "targeted", which of course requires opting into tracking. Like I said before, the whole premise of loyalty programs is that you're being tracked in exchange for rewards. You really can't expect to have your cake (discounts) and eat it too (not being tracked).
search term "green stamps" (edit)https://en.wikipedia.org/wiki/S&H_Green_Stamps
my grandmother collected green stamps from the grocery store, which she saved for food discounts.. I don't think that there was any customer ID involved at all..
honestly, describing pervasive tracking of purchasing associated with govt ID as "normal" is .. its a sickness and parts of it are illegal now. It is not required or "normal" at all, from this view
> Sounds like that'll push retailers to switch from a system where they give points/discounts to everyone, to one where points/discounts are "targeted", which of course requires opting into tracking. Like I said before, the whole premise of loyalty programs is that you're being tracked in exchange for rewards. You really can't expect to have your cake (discounts) and eat it too (not being tracked).
As I said, in Germany you can indeed have your cake and eat it too in this regard, if you’re okay with the offers you receive being less targeted and therefore less appealing.
My understanding is that GDPR requires them to offer the option to decline the personalized targeting without being blocked from participation overall, and this is probably the same anywhere in the EU. But I don’t have personal experience with this in other EU countries and could be misunderstanding.
>As I said, in Germany you can indeed have your cake and eat it too in this regard, if you’re okay with the offers you receive being less targeted and therefore less appealing.
The "cake" in this case refers to the offers you had before GDPR came into effect and/or regulators started enforcing it. They might give opt-out people some token offers to appease regulators, but I doubt it'll be anywhere close to the offers they had before.
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