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Comment by pm90

3 days ago

Genuinely curious: in what ways is that not a good term? Is it because its not a new thing, just marketing? Or is it conflating with some other physics things?

The ideas that underpin their device have been around for some time and aren't called by that name in the literature -- it appears to be entirely a branding exercise. A clear signal to me they don't seriously think it is a good name is that don't use the name outside this article (it appears nowhere in their Nature paper or anywhere else for that matter).