Comment by chrisin2d

I think that UX cannot always be easily copied.

Technology enables UX. When the underlying technology is commodity—which is often the case—it's easy for competitors to copy the UX. But sometimes UX arises from the tight marriage of design and proprietary technology.

Good UX also arises from good organization design and culture, which aren't easy to copy. Think about a good customer support experience where the first agent you talk with is empowered to solve your issue on the spot, or there's perfect handoff between agents where each one has full context of your customer issue so you don't have to repeat yourself.