Comment by unyttigfjelltol

> It takes time and effort with no discernable upside.

The true answer is incentives, opportunity and aptitude. Incentives are skewed to writing something that will engage readers, the human version of the social media algorithm. Opportunities are short because reporting is done on deadline without the luxury of time to deeply ponder intermediate drafts. And reporters are writing around the edge of their expertise and training all the time. That specific reporter specializes in "personal finance" so it's a wonder the article even begins to make sense. And writers have to be good at two things at the same time, journalism and whatever they are trying to write about. It's hard to be excellent at multiple disciplines.

When you put it together, it's sort of magical when a news room works at all.