Comment by danjl

The answers to your questions come from your customers. Spend your time reaching out to customers and talking to them one-on-one. Do not tell them about your product or technology. Read "The Mom Test" to learn how to ask the right questions. Most importantly, listen. Talk to a few dozen. Look for patterns. Try and understand the value that you provide to your customers. Understand how your product makes your customers more money, or saves them time or money. Learn how to communicate that value proposition clearly and concisely. If you think that finding and talking to a few dozen customers is hard, selling to them is even harder.