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Comment by yodsanklai

18 days ago

> Yeah, because Coca Cola (and other "businesses") convince them to spend.

It's amusing to see that a lot of people don't believe in ad, because "they don't work on me".

I think that the best lesson school should teach is to learn how to shield ourselves from ads and avoid consumerism. Not going to happen in the US for obvious reasons.

I don't think that ads don't work on me. Of course they do. But they don't make anyone do anything. They encourage, they suggest, they shape your ideas. But no number of Cocacola ads will get me to buy Cocacola because I don't like Cocacola! It tastes bad. The same applies generally: you can suggest and cajole and encourage all you like, but ultimately the decision lies with me. You aren't responsible for my decisions. If I am only aware of the brands that advertise, that is my fault for not doing any independent research before purchasing. Maybe that is fine, because it is a low impact purchase. But that is still a decision.

Ads do not make anyone do anything. Only one person is responsible for what you do: you!

BTW, accepting this is very liberating.