Comment by InsideOutSanta
4 months ago
I think this service is valuable. It provides an insight into what people are annoyed by, even if it does not provide actionable solutions.
Jobs wasn't too far off when he said:
Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.
Huh, I suspect you completely missed the point of the quote.
Jobs was talking about how people don't know what they want until you show them. He was fighting in reaction to the idea that what people say they want will guide you in the right direction.
No, I get it. That's why I'm saying that the valuable thing about the resource is that you find out what annoys people, even if they can't come up with good solutions to their problems.