Comment by nuker
1 year ago
> Keep Google Chrome. Separate search. Sell it to private equity.
This. If Search + Google Ads is independent from Android + Chrome + Gmail, it will choke the user-data flow that Google Ads platform is feeding on. This opens doors to new competing search engines!
Android + Chrome + Gmail needs to be bundled with hardware purchases, like Apple does with Safari + iCloud. This will create incentive to make them actually privacy focused, and could be its selling point. No need to feed Google Ads with data anymore!
Yeah, dreaming.
The doubleclick network would still belong to google. Only search would be kept separate.
I'm not sure what exactly Doubleclick network is, but my proposal is - Google keeps Search + all Ads related stuff, including whatever doubleclick is.
What Google loses is everything client (user) side: Chrome, Android, Gmail and other personal cloud services. Lets call it Foogle :)
Foogle can charge Samsung et al. for its Android and personal cloud services it is running. And use it in its own Pixel devices too. And may elect to make it hard for Google to sniff it, like droppung doobleclick cookies in Foogle Chrome, provide "Foogle Private Relay", et cetera.
You are proposing Chrome+ Everything Else. DOJ doesn't want the Chrome+Search entanglement. So the company getting rid of search would be an alternative idea. Search would still have the adwords revenue model. But it would be separated from the google ad network which is adsense and doubleclick. All your data on Chrome/Android would still be accessible to Doubleclick and Google for personalized ad revenue.