Comment by mousetree
10 months ago
When I worked in consulting, we would call this “top down communication” - starting with the key message first. As opposed to storytelling.
10 months ago
When I worked in consulting, we would call this “top down communication” - starting with the key message first. As opposed to storytelling.
I've heard it called BLUF, from the military, apparently. Bottom line up front.
I believe some domains use BLUF, for bottom line up front.