Comment by weinzierl
2 months ago
"the one that blue tick twitter accounts living in certain pin codes of Bengaluru passionately discuss amongst themselves for a week every year"
To someone embarrassingly unfamiliar with Indian culture, what does it mean?
I want to expand on this more as someone more familiar with Bangalore/Bengaluru.
Almost like clockwork, Blume Ventures releases a report every year about the state of the Indian startup ecosystem that year, and since Bengaluru startups are almost all concentrated around Koramangala or HSR layout (these are places inside Bengaluru with their own PIN/address codes), you'll find a lot of people talking about that online.
^ This.
You can read the reports at https://blume.vc/reports/indus-valley-annual-report-2025 or archives at https://www.indusvalleyreport.com/ .
The ppt in the blog is from the 2024 report - https://docsend.com/view/zqgfupfzyud499hn. The India 1-2-3 framework is old though. IIRC it was coined by a retail sector founder (Kishore Biyani) in the 2000s.
Also Koramangala, HSR layout are also the more affluent localities in Bengaluru.
Thanks a lot. That makes total sense!
Would it be analogous to Silicon Valley in America?
Bengaluru/Bangalore has hotspots (PIN codes are postal address codes) where there are lots of startups, mostly in ecommerce, ad-tech, online education etc. and they have incentive to upsell you a lot.
I guess its referring to someone wannabe influencer buying Twitter(X) premium and posting based on half baked info on customers.
Mostly sarcasm, so take with a grain of salt. I can't tell about accuracy, but explaining the cultural context here.
Thanks, this is helpful. Is the certain week referring to a specific festival?
presumably the report comes out every year and it's discussed for some time after that
I don't know, sounds like any week.
The PowerPoint he talks about and is displayed the line below it
I know but that does not clarify the connection between blue tick, certain pin codes and a certain week in the slightest.
Sure, these are probably all hints to affluent members of society but I was hoping for a more detailed explanation.
Blue tick/check = verified Twitter accounts, from when Twitter staff chose who to give the blue tick and only gave it to journalists, technologists, etc that the twitter staff wanted to amplify. Nowadays a blue check simply means you purchased premium, but we remember the original meaning. This is not an Indian thing.
PIN codes = postal codes.
3 replies →