Comment by limitedfrom
3 days ago
Reminiscent of halo cars in the automotive industry. Fancy flagship vehicles produced to show off the brand and bring attention (to their other vehicles), but not necessarily to become profit makers themselves.
3 days ago
Reminiscent of halo cars in the automotive industry. Fancy flagship vehicles produced to show off the brand and bring attention (to their other vehicles), but not necessarily to become profit makers themselves.
Yeah, my theory was that the yellow ones caught people's eye since it stood out from the visual clutter, but yellow isn't anyone's favorite color, so you end up buying blue or red...
As someone who's own{s|ed} 2 yellow cars (A Mercedes SLK230 and a Mustang MachE) This makes me sad. I've also owned 3 red cars and one blue one so my color choices aren't exactly in line with the sales data.
Taxis took over the color yellow unfortunately.
I always loved the yellow Acura Integras too.
Or the Mac Pro.