Comment by kiicia
2 months ago
Ad business stopped to be necessary and started to be almost exclusively evil years ago. If you pay sociologists and psychologists to design „most effective ad” for you, something is clearly wrong. 100 years ago ads were indeed ways of discovering products and services. But now ads are almost exclusively battlefields for more and more money paid for by consumers’ anxiety, wellbeing and health when ads are more and more dishonest and hostile.
> If you pay sociologists and psychologists to design „most effective ad” for you...
It doesn't actually work like that. A/B tests learn the highest-yielding ad. Psychology isn't robust enough to actually predict these things.