Comment by mnky9800n
2 months ago
What about just restrict it to advertising on the internet?
The internet is supposed to be an information retrieval tool. Advertising’s whole goal is to stand between you and the information you actually want. And it does so by trying to anticipate instead of the thing you want, the thing you are most willing to buy next, whether that’s actual products with money or propaganda. Whereas an ad in a magazine about computers offers me relevant ads for products about computers. And if you read old ad copy a lot of it is a serious effort to try and convince you to buy their product. From some kind of argument for it. Instead of simply using statistics and data to predict what you will buy next. So this required the product to actually deliver something to justify the effort to advertise it.
>What about just restrict it to advertising on the internet?
Why? I don't see the difference between a webpage and the magazine here, except that I guess you're assuming the webpage must be showing an unrelated ad.
Webpages also have the ability to capture far more data about who is viewing the ad, with the use of tracking cookies, browser fingerprinting etc..