Comment by siliconc0w

Google was initially incredibly useful because it ranked pages created by people who were largely not motivated by advertising using an algorithm that didn't allow you to pay for placement. Now both the content and the algorithm have been heavily co-opted and so people are turning to 'AI' half technological wonder and half merely just returning to unbiased relevance based responses to user queries. At least until that too starts to replace relevance with paid advertising in its responses and the cycle will start anew.