Comment by ryandvm

2 months ago

I love seeing the anti-advertising sentiment bubbling up. Social media addiction, 24 hour political news bubbles, pharmaceutical companies spending more on ads than R&D, consumership-based lifestyles, etc. All of it is driven by advertising being an acceptable business model. And we haven't even touched on the aesthetic crime of fucking ads being pasted on every surface in public.

But here's a different take: unsolicited advertising is theft. It is the "fractional penny" heist perpetrated by the industrial advertising complex upon all of us, all of the time.

Hear me out. You have a finite amount of mental attention that you can give in any given environment. Advertising companies are selling access to bits and pieces of this finite resource of yours. Sometimes they do this with your consent in advertising supported products you seek out (e.g. free YouTube or Spotify) and this is fine.

But often you have not consented to spend your attention on their ads. You probably weren't laying on the beach, staring into the sky hoping to find the phone number of a personal injury attorney being towed behind an airplane. Or the latest weight loss drug plastered on the side of a city bus. Or 15 garbage pamphlets jammed into your mailbox.

There's a reason all the dystopian, sci-fi media shows the beleaguered protagonist assaulted with personalized ads in holograms and on every surface. Because that is exactly where we're headed just as soon as they figure out how to do it if we don't legislate this shit away.

I think it's simpler than that:

If watching ads is a valid way of "paying" for youtube, then what is the service/benefit you receive for watching ads in the sky?