Comment by Freak_NL

It's not fast-fashion they are competing with — they invented ultra-fast-fashion. Their platforms (Shein and Temu) are fully geared towards allowing manufacturers to jump on board the latest hypes and trends and have a saleable product on there within a week or so, to sell for a few weeks until it is no longer trending.

You want a 'My tariffs did that' T-shirt? Temu.

https://www.temu.com/search_result.html?search_key=tariffs%2...

Local store chains can't match that velocity.