Comment by gambiting

Ubisoft is a huge corporation(I used to work there) - there are projects which are money makers and which have to be smoothed out and appeal to the largest possible group of people, but there is still a crazy amount of creativity happening in various corners of the company. For every Assassin's Creed there are 10 projects being worked on out of which maybe 1 will actually come out - generally if you can pitch an idea within your studio there is a good chance you will get internal funding for 6-12 months to work on it with a small group of other people. Passing other milestones on the way to release is much harder, but this kind of "work on anything and see if it works" approach is very much encouraged. OddBallers and RollerChampions being probably some of the better examples lately, and Grow Home much earlier.