Comment by aaronbaugher
5 days ago
Yeah, I often see claims online that Facebook is dead, Facebook is just Boomers posting pictures of their grandkids, etc. Maybe it's a regional thing, because where I live, everyone's on Facebook. Most small businesses, organizations, and communities here use it as their primary (or only) online presence for promoting themselves and staying in contact with their customers/members. Marketplace has completely replaced the old newspaper classified ads. That's unfortunate since the search in Marketplace sucks, but it's happened.
My family uses its messenger for organizing things because everyone has it, even if some of us rarely use it except for that. If I wanted to draw attention to something locally, whether it was promoting a service or running for office, I'd be a fool not to use Facebook.
Part of the disconnect is that these days, a lot of the Facebook use is concentrated in places you don't necessarily see from the outside.
Like, fifteen years ago, if you happened upon the Facebook page of a random person, you'd usually see a handful of vacation pictures, a meme or three, some updates from their latest Clash of Cookie Farm Kitchen Dash session, and whatnot.
These days, all that stuff - if it's even still being posted - is likely siloed away to Friends-only posts. That random person might still be there, might still be logging in every day, but you don't see the Messenger group chats and the Marketplace offers/haggles.
Likewise for small businesses - a lot of the "look at this thing we're selling now, come check it out" posts now go to Instagram. They might still be auto-logging in, still responding to PMs on Facebook, still clicking a few news posts here and there, but that's just not visible on the outside, and creates the perception of Facebook the Ghost Town.