Comment by rglover
1 day ago
I would happily pay for any font if I could get individual weights for say $5-$10 and entire families for $20-100 with any usage I want (print, web, etc). I feel like font foundries would print money this way. But for most projects, $300+ for a nice family (that can only be used in a hyper-specific context) is just insane when many free or cheaper alternatives exist.
Used to waste time and money with foundry stuff until Google Fonts caught up. Now I typically source something from there unless it's essential to the design.
I suspect they are printing more money with the 1-10 megacorps who can afford to pay millions of dollars for per-eyeballs licenses.
I suspect it is probably right that they would find it more profitable to sell 100 copies for $10 than 1 copy for $1000. But I do wonder, it could be that the occasional $10,000 sale to a large company pays more in the long run for less hassle. It’s hard to know. Do any creative agencies release their sales information?
I’d say there should at least be a small niece for a company to profit off the back of less expensive more reasonably licensed font sales. I don’t know how many lawyers a small company would need to do this though. Would they be sued by Adobe (either for fonts that look similar, or with pointless lawsuits just to wear them out?)
Part of the value may be in how exclusive the font seems. So in that view 1 sale of $1000 is more valuable because it’s more exclusive. Basically, one potential attribute of fonts is they’re a luxury not a commodity.