Comment by CSMastermind
16 hours ago
Google Cloud has also gotten a huge boost from large retailers who, understandably, don't want to run their software on Amazon owned AWS.
When I asked out of curiosity why not Azure, especially given that these companies almost all use Office, Teams, Outlook, etc. several have told me it's because of Google Shopping and SEO. Though never formally stated or part of the contract it's often mentioned by Google that "They already have a relationship" with these companies via the feeds they provide for those products. And there are consistent talking point among the GCP sales reps about how they "help deliver you customers" and you "shouldn't fund a competitor".
Obviously not the same thing but it does indicate that Google isn't afraid to leverage their search monopoly in the other parts of their business.
> And there are consistent talking point among the GCP sales reps about how they "help deliver you customers" and you "shouldn't fund a competitor".
I wonder how much of it is Google asking them to do that, versus quotas and incentives that make anything else untenable.
The latter is a well-known phenomenon, if your sales reps are under enough pressure, they will eventually resort to illegal tactics that make your company look bad, even if they're never explicitly told to do so.
Another way to look at this is through an evolutionary lens; the salesmen that do the right thing can't possibly perform as well as those that don't, so they're fired / never promoted. It's not that all salesmen are evil, it's that, in such an environment, only the evil ones have a chance, all without managements knowledge or approval.
HSBC is the most famous example where this happened, to the point of their bank employees knowingly assisting gangs and cartels in laundering money.
I ran a large cloud environment for two different US based retailers.
Grocer A: They built their cloud strategy with Azure in mind. Microsoft partnered up with them early on at the C-Level and grocer was given a metric fuck-ton of free services to help build and identify the proper cloud strategy for all of their 2500-ish stores.
Luxury Goods Retailer B: Moved from a Data Center to AWS, since that's where our corporate IT partner recommended we go to. C-level leadership tried to get some fake products removed from Amazon.com, Amazon.com said no, we were given the green light to spend "...whatever needed to be spent" to get us off of AWS and over to Google Cloud as quickly as possible.
It's been my experience that the Google Cloud sales reps will always usually reach out after money raising announcements and other acquisition events just to let you know that they're there and please spend money with them. It was never "Don't fund your competitor," it was always, "we're google, our tech works, they're not going to sunset google cloud, our support sucks, use our partner."
Does that matter how it started? If everyone knows this is happening for long, then Google is definitely turning a blind eye, and it is the same thing as promoting the sales tactic.
I think that's most likely something that some sales guy came up with on his own.
I doubt it's because of that. Being a user of those msft products like Teams, it is more likely that they don't want another msft product if they can avoid it. why would you want bugs on top of bugs?
Agreed. Anyone who's tried Azure non-trivially knows why to use GCP.