High end discretionary consumer looking for Made in the US makes me think of something like Rogue Fitness or Room&Board. A normally Made in China/Vietnam brand specifically pointing out that they found some small third-party manufacturer that will provide the same quality you're getting from Asia (the implicit assumption is that this means low quality) is kind of priming people to not buy it.
Well, speaking from personal experience as a high end discretionary consumer, I buy almost exclusively products made in USA or Europe. So unless the companies I buy from have no customers other than me, there is some slice of the market where this is working today.
High end discretionary consumer looking for Made in the US makes me think of something like Rogue Fitness or Room&Board. A normally Made in China/Vietnam brand specifically pointing out that they found some small third-party manufacturer that will provide the same quality you're getting from Asia (the implicit assumption is that this means low quality) is kind of priming people to not buy it.
Well, speaking from personal experience as a high end discretionary consumer, I buy almost exclusively products made in USA or Europe. So unless the companies I buy from have no customers other than me, there is some slice of the market where this is working today.