I grew up with an (already old, and by the time we got rid of it years later, hilariously rusted-out and with tires containing more fix-a-flat than air) Scout and their announcement ad for the electric one hit a bullseye with me.
I don't really do new cars (too expensive) but damn... if I had enough cash to not give a fuck, they'd have been well on their way to selling me one just with that ad. Really well done.
Same, though the company trying to reuse the International Scout name got my attention. Physical controls and an on board gas generator.
I grew up with an (already old, and by the time we got rid of it years later, hilariously rusted-out and with tires containing more fix-a-flat than air) Scout and their announcement ad for the electric one hit a bullseye with me.
I don't really do new cars (too expensive) but damn... if I had enough cash to not give a fuck, they'd have been well on their way to selling me one just with that ad. Really well done.