Comment by phinnaeus

2 days ago

Those wanting an off the shelf product can purchase a smart fire gadget. https://smartfirebbq.com/

I have one and it’s incredible.

That site is desperate for a paragraph about what the product does.

  • It's buried pretty deeply, but the product page does say:

    > Monitor and Control your BBQ Smoker from your phone, anywhere!

    > Smartfire regulates the BBQ temperature on your behalf by automatically controlling the smoker airflow supply so you aren't up all night adjusting vents.

    It does feel like the kind of product where everyone involved in the company and most of their potential customers know what it is, why they want it, and how it works.

    The ad copy focuses on making it attractive to people who arrive by searching for "BBQ Controller" and aren't sure which one they want. There's no real reason to try to make it approachable to people who don't even own a smoker, it's not like someone's going to impulse buy a $400 gadget to improve their experience with an activity they've never done.