Comment by PaulRobinson

Marx actually had stuff to say here.

He expected the end state of capitalism to be business owners just constantly fighting the markets to stay still. On the one hand, they'd be constantly trying to figure out how to make sure they were paying bottom prices for goods and services on which they relied, and on the other they'd constantly be fighting to try and sell in a saturated market. Eventually, collapse would ensue.

This was one of the foundations for his thinking.

He couldn't have predicted information technology, or ad tech, but the premise seems to hold up.

Of course, where he ended up was workers owning the means of production and every business basically being a "lifestyle business", with no need - or ability - to scale. This, as you know, became corrupted into government ownership, central planning of the economy, and all the other nightmares of a non-free market.

The ideal state - and I think this is where Marx would have wanted it - is that you might not have had a gazillion milk brands all screaming for attention (and the consumer ultimately paying for that, as it being priced into the amount they pay), but there being a free market of worked-owned businesses.