Comment by musesum

My chain of thought:

1) Aaron Marcus - who found optimal menu count to be 5 +/- 2

2) Magic number 7 +/- 2

3) Fitt's Law selectivity (bigger is easier)

4) Shared layout for mobile + desktop

5) I hate short form

6) Is 5) a non-sequitur?

7) No! I now have the attention span of a goldfish.

8) Maybe I should read a book