Comment by amluto
7 months ago
Someone may believe this, but it’s utter nonsense. The users who don’t want to see shorts aren’t using TikTok.
This would be like Starbucks randomly serving tea to 20% of customers who order coffee because they want to compete more effectively with Lipton. That’s not how competition works.
I don't think so. I think users who don't want to see shorts, and aren't using TikTok are a minority. Short form video is hugely popular. And even if they are not in a minority, it doesn't really matter (to YouTube), because they are not going anywhere - there is nowhere to go.
The analogy fails as well. It would be more like Starbucks asking every customer whether they want tea as well. And I imagine that whichever tea company is partnered with Starbucks at that point is going to be very happy. Product bundling works very well, especially in cases like this, when an established giant decides that they are going now offer the thing as well. YouTube Music worked the same.
What's really funny is that I reckon if Youtube's persistence finally managed to get me to like short content, the first thing I'd probably do is... ditch them for TikTok.