Comment by graealex

Unfortunately, most places go with hardware first, so the problem grows larger and larger. When they do finally hire someone who knows how to address it, it’s a monstrous undertaking that dev teams are reluctant to do, because it’s a lengthy pause on feature development (so really, PMs are reluctant), and also future velocity is typically somewhat slower – turns out proper RDBMS data modeling is rigid, and doesn’t suffer fools.