Comment by glimshe
1 day ago
It was wonderful. It's like having the entire industry in your hands. If it's for sale, chances are Computer Shopper has it.
The magazine was nearly 100% ads and I could spend a long time doing nothing but consuming ads. Nonetheless, I never felt annoyed by them like I do with animated and pop-up ads.
> I never felt annoyed by them like I do with animated and pop-up ads.
How else are they going to force you to view advertisements for things that you are completely uninterested in and which are completely unrelated to the page you are viewing?
Indeed. The ads were the point of Computer Shopper. The reason it worked so well is the advertisers knew their most aggressive price competitors would also have ads, so it would be pointless to advertise unless you knew you could compete. While companies always prefer to avoid such side-by-side comparisons, the number of readers of Computer Shopper was simply too large to resist for many.