Comment by _fat_santa

I feel like when companies first start they go for the conversion rate and selling the thing that they produce. But as a company gets to "Google Size" where everyone and their grandma knows about it, the goal stops being to just convert customers and starts being just getting eyeballs on your brand and products and raising awareness about what you do. It's like Johnson and Johnson having an ad where they just tell you they are a "family company" and don't even bother advertising a product.

That line you quoted is only valuable if you're an org with the scale and cultural zeitgeist that Google has.