Comment by jappgar
20 days ago
You're overthinking it.
It's like this coupon booklets they used to sell. "Over $10,000 of savings!"
Yes but how much money do I have to spend in order to save $10,000?
There was this funny commercial in the 90s for some muffler repair chain that was having a promotion: "Save Fifty Dollars..."
The theme was "What will you do with the fifty dollars you saved?" And it was people going to Disneyland or afancy dinner date.
The people (actors) believed they were receiving $50. They acted as if it was free money. Meanwhile there was zero talk about whether their cars needed muffler repair at all.
> Meanwhile there was zero talk about whether their cars needed muffler repair at all.
It's called "Thinking past the sale". It's a common sales tactic.