Comment by gyomu
1 day ago
"I worked at Apple for 12 years, making tools to empower creative people [...]"
I think this was the hook that got many of us to admire Apple as a company (and more broadly, to get excited about computing as a discipline/industry). For a long time, that was arguably (one of) their primary mission.
I suspect to what extent it could still be considered to be the case today would be subject to much debate.
Is it even up for debate that that’s definitely not what their primary mission is? Their market cap sits at 3.5 trillion, ranking them third behind Microsoft and nvidia. Unlike those other two, Apple makes most of that on selling iPhones and the like to consumers.
That’s not really at odds with the goal of empowering creatives.
A significant chunk of every iPhone and iPad release is features specifically for creatives.
This specific site doesn’t cater to creatives and will often be full of developers comments bemoaning those things, but I really challenge anyone to look at any of their Mac/iOS product releases in the last decade and point out how creatives aren’t still a big component of their DNA.